Backlink means linking the page of a website with some other. At the receiver end these are called “Inbound Link”.Whereas from linking sites they are called: “Outgoing“or “Outbound Links”. Google considers that if you have a backlink of any website it means the content is noteworthy.Google also makes sure your content is relevant and not copied followed by certain Google algorithm. When one create backlink it generally works as a vote for your website that can help you to rank your website.More votes you gets higher the trust, similarly more backlinks you have for your website more trustworthy and higher authority.Higher the authority of the backlink of your website, the more competitive your page will be in search results.
Why are Backlinks important?
Backlinks help crawlers to discover and index your website in search engines and helps search engines to determine which page is to rank on first.
2. What makes backlink High Quality?
Not all the backlinks are created equally.At basic level there are two things that separates good quality backlink.
Topical Relevance: Likeliness of a link being created is related to its importance.For example You have a tutorial for Pancakes and if you want to label this topic it will fall under food blog or Bakery food.Now assuming these page has two backlink one from tech blog and another from food blog which would have more weight since it has higher topical relevance from topic and page.
Authority of Backlink: when we talk about authority we mean the quality and quantity of backlink from the referring website and pages. Google names this factor as Page rank. It has two parts :
Domain Rating:It represents the overall strength of a website link popularity.
URL Rating:It represents the overall strength of page link popularity.
3. How do you get backlink?
a. Earn : Earning backlink means Links are Natural that leads to Organic Growth. This means that you are not paying anywhere to create a backlink and when people naturally discover your page through google search or social media, or choose to link to your page.When one create truly useful content that people wants to link and user find it relevant to their search results .
b. Create: When we Create a backlink we add a link to another website that points to our sites.This can be through Forum,Directories,Blog Comments or some other method.For creating a link it is very important to create links on websites of your niche.
c. Build: For building links you have to outreach people to build links to their site owners and ask them to link to your page.This strategy is collectively known as “link building”.
Different Ways to create Backlink: Backlinks can be created by various means.
Social Bookmarking:Social bookmarking websites are bookmarked on the web using a service instead of using a browser.When your content appears on such a website it creates backlink.
Guest posting outreach link:This is the best way to get internal links for your website.By approaching the website with high authority and which allow guest posting one can get the internal links for their website.
Quora Posting: Quora is basically a questions and answer website where you can make awareness about your website at the same time creating backlink for it.
Web2.0: In web2.0 you create an account and add content relevant to your niche and publish it for other people.After Guest posting it is the best way to get internal links for your website.
Forum Links: You can get backlink from the best Forum backlink sites four websites.
Classified: This is the one of the best ways to get quality backlink for your website as well as generate the leads
Paid Links: Paid links are generated when you pay a third party website to give links to your website to redirect their traffic to your website.
Directory Page Link:
Auto generated Links: There are various tools available which automatically generate high quality backlinks for your website.but there are many possibilities that these links generated can be spam links.
Author Bio Link: If the owner of a website allows you to create a backlink on his author bio one can get a high quality backlink.
Side widget Footer/Sidebar Links:
Broken link building: In broken link building if any website is not live and it has its backlink on another website so you can approach the owner of that website to replace your website with it.
Final Thoughts: Backlink plays a very important role when it comes to ranking web pages in search engines like google so it is very important to make high quality backlink for your website. It represents a vote for your website to confirm the authority and authenticity of your website. If you have a digital marketing website and you want to get it rank on SERP results it is important to create backlinks .
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